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USA Gymnastics has lost major sponsors amid sexual abuse scandal.

Major sponsors Proctor & Gamble and Kellogg's have dropped its sponsorship in the wake of the sexual abuse scandal.

 The multinational corporations have not renewed sponsorships that expired in 2016 (Kellogg's) and 2017 (P&G).

P&G, which is an International Olympic Committee and U.S. Olympic Committee sponsor, has sponsored USA Gymnastics since 2008.

Between 2013 and 2017, the elite national gymnastics competition were named P&G Gymnastics Championships after sponsors Procter & Gamble. The corporation has also sponsored CoverGirl and Secret competitions.

Kellogg's sponsored organization's post-Olympic gymnastics tours in 2012 and 2016.

“Our previous partnership terms with USAG have been fulfilled,” Tressie Rose, a Procter & Gamble spokesperson said.  “We will evaluate whether to renew our partnership next spring, in light of our longer term priorities and continued actions on their part.

“We support the actions USA Gymnastics has taken thus far, including accepting the recommendations by an independent expert and hiring a new Safe Sport Director. "

"In addition, we are supportive of the broader actions taking place via the USOC Safe Sport program as well as the Federal reform proposed by Senator Feinstein and others."

" But we want to ensure all voices who have been affected by abuse have been heard and that USAG takes all measures necessary to address such vitally important issues."

More than 100 women accused disgraced team doctor Larry Nassar for sexually abusing them under the guise of treatment. Nassar worked for USAG for nearly three decades and Michigan State University for nearly two decades.

High profile gymnasts Aly Raisman, Mckayla Maroney and Gabby Douglas have come forward as victims of Nassar.

 Olympic bronze medalist Jamie Dantzscher, former national team member Jeanette Antolin and three-time national champion rhythmic gymnast Jessica Howard released a statement following the news of P&G and Kellogg's sponsorship withdrawal.

"Procter & Gamble and Kellogg's have decided they can no longer support an organization which refuses to take responsibility for the crimes committed by their National Team doctor and their failure to warn others of his criminal conduct."

"Hershey's, Under Armour, AT&T, United Airlines and NBC Sports should put their money where America's conscience is and withdraw their financial support of this organization until their officers and directors are replaced by people who will protect the health and safety of child athletes."

According to ESPN, Under Armour has followed in the footsteps of P&G and Kellogg's and  ended their eight year deal with the organization which was signed in 2013.

Hershey's will also no longer sponsor the organization.

Earlier this month, Nassar was sentenced to 60 years in federal prison on child pornography charges. 

USA Gymnastics has recently filed a motion to dismiss a lawsuit filed against it by alleged sexual assault victims of former sports Dr. Larry Nassar.

It says USAG didn't have a legal duty to protect the plaintiffs from Nassar's crimes, and that an employer is only liable if  "the employer knew or should have known of the employee's criminal propensities" and that they had no legal duty to report concerns about Nassar to MSU or Twistars after it cut ties with him. 

Written by Gigi Farid.



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